We don't see you
as just a transaction.
Partners Plus is built for selected trade customers and independent automotive businesses who want more than a parts supplier. When you grow, we grow.
Together, we are stronger.
Running an independent
workshop is getting harder.
Independent workshops are dealing with rising costs, tighter margins, and more competition than ever. Partners Plus was built to help trusted trade businesses compete without doing it alone.
- More competitors entering the market every year, making it harder to stand out.
- Operating costs continue to climb while customers expect faster service and sharper value.
- Large chains often have greater marketing reach and stronger brand recognition.
- Independent businesses deserve practical support from suppliers who understand the pressure.
Most suppliers stop
at the sale. We don't.
Partners Plus is a tiered partnership program for selected trade customers. The stronger the relationship grows, the more support becomes available, from rebates and vouchers to marketing exposure, staff perks, and dedicated account support.
This is not just a listing or a loyalty card. It is a structured program with practical benefits that scale as the partnership deepens. We help reduce operating costs, increase exposure to retail customers, and support the people behind the business.
Every partner has access to a dedicated Sterling Parts contact who can support your business, understand your goals, and help when issues come up.
-
01Start the ConversationWe identify businesses that are the right fit for the program.
-
02Build the RelationshipYou trust us with your parts supply, service, and support.
-
03Grow TogetherWe support your business beyond the order.
Support that grows
with your business.
Eligible partners can access rebates and vouchers designed to help reduce the cost of doing business with us.
A dedicated page on our website featuring your business, branding, images, and contact details to help retail customers find you.
Social media partnerships, digital marketing support, and a verified listing in our partner directory that puts you in front of retail buyers.
Access to pricing pathways, discounted metropolitan delivery options, and trade terms that can grow with the partnership.
A real Sterling Parts contact who knows your business and can help support your goals, questions, and day-to-day needs.
Regular partner offers that help your business stay competitive, with stronger tiers unlocking higher-value deals.
Corporate perks for your team.
Partners Plus members can access a corporate perks platform often used by larger companies. That means discounts on fitness, dining, entertainment, travel, and more for you and your team.
- ✓ Access for you and all your employees
- ✓ Fitness, dining, entertainment, and travel discounts
- ✓ The kind of perk your staff actually notices
- ✓ Helps with staff retention in a competitive market
Early partners are
already seeing results.
This is already in motion. Businesses that have come on board are strengthening their relationship with us, and that growth flows both ways.
One early VIC East partner doubled their business with us after joining the program.
Branches across NSW, VIC, QLD, and SA ready to support your business locally.
Businesses already part of Partners Plus
This is only
the beginning.
Partners Plus will continue to grow with new features, services, and partner opportunities. Talk to us about what this could look like for your business.
Together, we are stronger.
Register Your Interest